Global Location-based Search and Advertising Market 2012-2016
Summary
London, United Kingdom, February 17, 2013 --( Commenting on the report, an analyst from TechNavios Telecom team said: Currently, many big retail, restaurant, food, beverage, and travel companies are investing in location-based advertising to attract potential customers.For instance, in China, Starbucks Corp. tied up with Jiepang API, the leading Chinese location-based platform developer and service provider, for its Valentines Day offers.The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.For instance, in China, Starbucks Corp. tied up with Jiepang API, the leading Chinese location-based platform developer and service provider, for its Valentines Day offers.This allows users to run location-based services such as location finder and navigation software in their mobile devices.Further, the report reveals that the increasing concern about privacy is one of the major challenges confronting this market.The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.