Motivate Acquires Leading Gen Z Insights and Marketing Agency, Immersive Youth
Summary
Immersive Youth’s approach to connecting brands with Gen Z is rooted in firsthand audience dialogue and analytic decisions that inform not only the strategies, but also the visuals, messaging and activation experience.We are excited about the possibilities that will arise from this union.” Gregg Witt, Immersive Youth’s Chief Engagement Officer, said of the acquisition, “We wanted a partner that could help us take our youth marketing agency to the next level.The acquisition supports Motivate’s strategy for aggressive expansion into its targeted growth markets: Multicultural, Youth and LGBTQ.By adding Immersive Youth’s expertise, and dynamic team and leadership, Motivate reinforces its culturally-focused service to world-class brands and agency partners.Immersive Youth’s approach to connecting brands with Gen Z is rooted in firsthand audience dialogue and analytic decisions that inform not only the strategies, but also the visuals, messaging and activation experience.We are excited about the possibilities that will arise from this union.”Gregg Witt, Immersive Youth’s Chief Engagement Officer, said of the acquisition, “We wanted a partner that could help us take our youth marketing agency to the next level.