Launching New Service "Matching Good Wines with Good Surf Breaks"
Summary
Founder Matt Lockwood says the sensory experience of wine corresponds directly with the feeling you get from surfing a wave.“Drinking a fresh, crisp sharp riesling is like surfing a classic Gold Coast tube with a fast breaking lip over shallow sand,” Matt says.Special note: Surferwine encourages responsible drinking by learning to appreciate the body, structure and flavour of wine.All recommendations are chosen independently by Matt and his Surferwine mates, and are published with the strictest message that ‘water sports and alcohol never mix’ and that all local liquor laws must be obeyed.And while the concept is a world first, he’s not the first surfer to enjoy wine.According to research quoted by Tourism NSW, in 2007 two million Australians went surfing and in 2008, more than 1.6 million international and domestic visitors took overnight trips to coastal locations in Australia to surf.“Surfers are a totally untapped market for our struggling wine industry,” Matt says.Instead of talking about bouquets, strange fruits and spices, Surferwine speaks the language of surfers.“Drinking a fresh, crisp sharp riesling is like surfing a classic Gold Coast tube with a fast breaking lip over shallow sand,” Matt says.Surferwine will appeal to surfers, tourists, backpackers and curious wine lovers.“Surferwine will introduce different wine styles to people who have not yet found a style to suit them,” Matt says.