Mobile Optimization Beats Responsive Design as Best M-Commerce Strategy, According to New White Paper by Shopgate
Summary
Palo Alto, CA, September 05, 2013 --( Easy is not always the best way to go when aiming to reach higher conversion rates and ultimately increase online sales.In a white paper published today by m-commerce solutions provider Shopgate, CEO and founder Andrea Anderheggen analyses the pros and cons of responsive web design vs. mobile sites for the e-commerce industry.Oftentimes, the important navigation bar is missing, which makes it difficult for customers to find what they are searching for in an online shop.Oftentimes, the important navigation bar is missing, which makes it difficult for customers to find what they are searching for in an online shop.Furthermore, buttons and links are too small to be clicked and images are too heavy to load fast enough.Another very important disadvantage of responsive web design for e-commerce is that the essential needs and requirements of a mobile customer are disregarded.
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