Swarm Launches New Website for TRU-SPEC®
Summary
Atlanta, GA, January 22, 2015 --( As part of TRU-SPEC’s 2015 strategic marketing effort, the new website lays the foundation for analytics and conversion optimization and features updated branding, refreshed design and improved integration of their dealer locator.“As part of our strategy to streamline TRU-SPEC’s online presence, our design and development teams collaborated to create a website that truly reflects the quality of the TRU-SPEC® brand and their products,” commented Tom Ellis, CEO of Swarm.“We wanted to create a great online shopping experience for new and returning customers by incorporating responsive design across all devices along with providing more dynamic content.” “TRU-SPEC® is thrilled to partner with such a creative and respected agency such as Swarm to ensure the redesign and launch of the new website was perfectly executed,” stated Vice President of Marketing, Darrell Jacks.Time on site engagement has increased over 20% since the launch of the new website.“As part of our strategy to streamline TRU-SPEC’s online presence, our design and development teams collaborated to create a website that truly reflects the quality of the TRU-SPEC® brand and their products,” commented Tom Ellis, CEO of Swarm.“We wanted to create a great online shopping experience for new and returning customers by incorporating responsive design across all devices along with providing more dynamic content.”“TRU-SPEC® is thrilled to partner with such a creative and respected agency such as Swarm to ensure the redesign and launch of the new website was perfectly executed,” stated Vice President of Marketing, Darrell Jacks.