Drivers For Change: Millennials, Digital, Personalization 11th Annual Industry Coupon Conference Held Recently in Charlotte, N.C.
Summary
Mark Pivonka Director of Customer Relationship Marketing at Bashas’ shared a “Personal Thank You” program where they are personalizing coupon offerings based on purchase data with measurable success.Pat Madearis, Fareway Stores shared how she choose a digital vendor that could fulfill their needs, integrate with the clearinghouse, a marketing plan, and be compatible with POS and the successes and learnings along the way.The Operations Track tackled key industry issues led by Ralph Maresco, P&G who focused on paper coupon validation from both a retailer and manufacturer perspective.“There isnt a better investment in the future than learning from and interaction with leaders at the Industry Coupon Conference.”Attendees discovered the latest trending issues impacting the industry including: the habits of millennials, the impact of social media, retail case studies with emerging technologies, Omnichannel distribution incentives and shifting share of wallet in retail channels and online.Highlights included:Shifting demographics of core shoppers, particularly how the habits of Millennials are disrupting the marketplace.The keynote address and accompanying panel with Hannah Ubl kicked off the conversation of how you can effectively reach this demographic.Consumer trends and insights from News America, Valassis, Inmar and Kantar, case studies from Bashas’ and Fareway Stores.Mark Pivonka Director of Customer Relationship Marketing at Bashas’ shared a “Personal Thank You” program where they are personalizing coupon offerings based on purchase data with measurable success.Fareway Stores knew with the current and upcoming generations, the needs of customers would change.