ISPreview Study Finds UK Mobile and Home Broadband Bundles Show Modest Promise
Summary
A new survey of 699 ISPreview.co.uk readers in the United Kingdom reports that just 16.5% of respondents were interested in the possibility of Sky (BSkyB) or BT adding a consumer mobile product to complement their existing home broadband, phone and TV services.Respondents were also specifically asked whether they were interested in the possibility of Sky and BT adding a consumer mobile product to complement the operators existing home broadband, phone and TV services." "Over the next 6-12 months we expect to see BT, possibly followed by Sky, re-entering the domestic mobile communications market and our survey suggests that theres clearly some interest among consumers for related services and quad-play bundles," said ISPreview.co.uks Founder, Mark Jackson."On the other hand both Virgin Media and TalkTalk have been able to make a modest success out of offering both mobile and home broadband products, albeit perhaps arguably more as a tool for reducing customer bleed (churn)."On the other hand both Virgin Media and TalkTalk have been able to make a modest success out of offering both mobile and home broadband products, albeit perhaps arguably more as a tool for reducing customer bleed (churn).