RSW Study Shows What Clients Most Seek When Hiring an Agency
Summary
Sneider calls most agencies “classic cobbler’s children who have no shoes,” and suggests a new approach – hiring outside branding and marketing counsel that focus solely on marketing service companies and can objectively position the agency to win more business and the right business.Although, most admitted that they wish the selection process was quicker and the majority simply don’t know what to expect until after the relationship begins.Does your team know what specifically, according to senior marketing executives on the client side, businesses expect from their agency and what the number one reason is they switch?RSW does.Comprehensive results and analysis from the survey can be found at www.agencynewbusiness.com.According to RSW’s U.S. managing director Mark Sneider, who commissioned the study, agency executives must remain diligent in their understanding of prospective clients and look at the marketing of their own agency exactly like they look at the marketing of top brands and of their clientele.Although, most admitted that they wish the selection process was quicker and the majority simply don’t know what to expect until after the relationship begins.