Luxury Menswear Gets Boost From Denim, Custom Clothing
Summary
Better men’s brands such as Diesel, Agave, Zegna and Rock & Republic led sales, according to data collected from Blacks’s pool of luxury merchants.Each month Blacks collects data from its portfolio of high-end apparel merchants to track sales and predict future trends.Our industry analysts draw on over 30 years of experience to help clients increase margins, manage change and keep on the cutting edge of market trends.The custom clothing market is being driven by the demand for luxury fabrics and special treatments.Casual pants and stock suits lacked cheer during the holiday season, falling by 23.1% and 20.2%, respectively.Sales of neckwear declined 14.9% in December.“Custom clothing will continue to drive sales in better stores as clothing junkies look to round out their wardrobe with specialty items,” said Blacks Consultant Scarlet Pruitt.Sales of denim in better stores will start to cool, however, since many shoppers have already filled their wardrobes with weekend denim wear, Blacks predicts.