ISM Entertainment Forms Working Relationship with Wallace Racing Team
Summary
They have some unique brand partnership ideas that will create tremendous excitement for our team on and off the track.” Mike Wallace, a restrictor plate specialist, is known for having great success at super speedways such as Daytona and Talladega.ISM Entertainment has developed a comprehensive marketing strategy that will encompass sponsorships, cross- promotions, online/interactive initiatives, merchandising, public relations and integration of the Wallace Brand in select high profile Hollywood properties.“We look forward creating “win, win” partnerships for the Wallace Racing Team with a select group of corporate partners, said Ian McQueen, President & CEO of ISM Entertainment.They have some unique brand partnership ideas that will create tremendous excitement for our team on and off the track.”Mike Wallace, a restrictor plate specialist, is known for having great success at super speedways such as Daytona and Talladega.“We look forward creating “win, win” partnerships for the Wallace Racing Team with a select group of corporate partners, said Ian McQueen, President & CEO of ISM Entertainment.