Commodities Intelligence Specialists CRU Implement a Single Customer View from BlueVenn for Efficient, Enhanced Marketing
Summary
To obtain better control of its marketing activities, make better use of all its available datasets and be conscientious about its customers’ data privacy, CRU turned to BlueVenn to build and implement a Single Customer View (SCV) database.Will Blake, Chief Technology Information Officer at CRU, said: “While we have a large IT resource in-house, we felt it was logical to use industry expertise of a solutions provider like BlueVenn, and a team that has successfully delivered and executed hundreds of Single Customer Views for many years.Since our foundation in 1969, we have consistently invested in primary research and robust methodologies, and developed expert teams in key locations worldwide, including in hard-to-reach markets such as China.Understand your customers better, uncover patterns in behavior that drive sales growth and utilize real-time marketing capabilities to personalize web and email experiences based on all your known and anonymous data.ww.bluevenn.com Bristol, United Kingdom, August 10, 2017 --( PR.com )-- Global metals, mining and fertilizer industry intelligence experts CRU has chosen leading Martech provider BlueVenn to implement a Single Customer View, for an integrated database that enables effective marketing and analysis.With more than ten offices around the world, and its business split into three parts (Events, Consulting and Analysis), CRU has a number of different and disparate datasets.
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