Business-to-Business Marketing with Speeches and Seminars
Summary
The workshop will examine the top seven ways to turn expertise into qualified leads are by hosting paid in-person and online seminars, having a Web site that trades a white paper for email addresses, publishing ezines, gathering business cards for your ezine at networking events, blogging and submitting white papers on the Internet, giving speeches to trade groups and hosting small-scale executive briefings.According to workshop leader and marketing author Henry DeVries, there are many venues to promote a business through free and paid public speaking.Attendees also receive an audio CD on persuasive business presentations and white papers on "102 Rainmaking Ideas" and "How To Become A Published Book Author in 90 Days.To register go to www.newclientmarketing.com .The workshop will examine the top seven ways to turn expertise into qualified leads are by hosting paid in-person and online seminars, having a Web site that trades a white paper for email addresses, publishing ezines, gathering business cards for your ezine at networking events, blogging and submitting white papers on the Internet, giving speeches to trade groups and hosting small-scale executive briefings.According to workshop leader and marketing author Henry DeVries, there are many venues to promote a business through free and paid public speaking.Research studies consistently show that the best proactive business development strategy for relationship-based service businesses is to regularly demonstrate expertise by giving informative talks in front of targeted groups of potential new clients.DeVries, founder of the New Client Marketing Institute and the author of "Client Seduction" and "Self-Marketing Secrets," will share the latest strategies and research on marketing through free and paid speaking opportunities.Content rules when it comes to generating business leads, says a study of 1,900 business-to-business marketers conducted by MarketingSherpa.