CMA Forms Initiative with Leading Retailers and Manufacturers to Establish Ecommerce Best Practices
Summary
Retailer & Marketplace Analytics – Examine how new techniques and tools can provide deeper insights into shopper behavior to maximize customer traffic and achieve higher purchase conversion rates.Our goal is to help our members grow their business through industry learning’s from key retailers and manufacturers.” -Tom McDonald - CMA “We seek to bring the same ethos of collaboration, objective category analytics and strategic thinking to the digital and ecommerce experience that exists today in bricks and mortar.The CMA hosts an annual conference, offers certification and provides leading edge category insights via webinars, newsletters, networking groups and industry reports.Our goal is to help our members grow their business through industry learning’s from key retailers and manufacturers.” -Tom McDonald - CMA“We seek to bring the same ethos of collaboration, objective category analytics and strategic thinking to the digital and ecommerce experience that exists today in bricks and mortar.The CMA hosts an annual conference, offers certification and provides leading edge category insights via webinars, newsletters, networking groups and industry reports.