Physicians Mutual Launches Enhanced Web Site
Summary
Omaha, NE, June 22, 2008 --( “Our new Web site is about improving the customer experience and making it easier to read, less cluttered to look at, more pleasing to the eye and more in-tune to our customers’ wants and needs,” said Jane Phillips, Physicians Mutual vice president of customer marketing and retention.Because of this, Physicians Mutual formed focus groups to get an unbiased opinion on site navigation, basic design and ease of use.### Omaha, NE, June 22, 2008 --( PR.com )-- Physicians Mutual®, an Omaha-based individual health and life insurer, recently launched a newly designed and enhanced corporate Web site, www.physiciansmutual.com.Because of this, Physicians Mutual formed focus groups to get an unbiased opinion on site navigation, basic design and ease of use.The focus groups proved invaluable in revealing the need for certain enhancements.“Our goal was to develop a Web site that reflects on our brand promise of ‘We’re here when you need us,’” added Phillips.The company will continue to enhance its customers’ experiences by expanding the learning center and customer center with timely and relevant education.About Physicians Mutual®Physicians Mutual Insurance Company and Physicians Life Insurance Company, a member of the Physicians Mutual family, provide a full portfolio of health and life insurance products, as well as financial products.