Northern Kentucky Electric Service Unveils New Branding
Summary
Our primary goal is to get them up and running quickly in the event of an electrical emergency, and our new brand truly reflects that capability, not only in look, but as a testament to how we do business.” Also, as part of the BOA insights, NKES has expanded its service offerings to include a program dedicated to helping manufacturing and industrial facilities reduce their energy and electricity load.Dubbed NKEco, the new program will enable NKES to help industrial and retail facilities cope with the rising cost of energy prices by improving efficiency.After going through the agency’s Brand Operations Alignment (BOA) program, critical business insights into NKES consumers and their corresponding value propositions were uncovered and a fully integrated business growth initiative is now underway.Included in the program was a new delineation of NKES service offerings, as well as the creation of sales support, sales training and the development of comprehensive marketing communications materials.Our primary goal is to get them up and running quickly in the event of an electrical emergency, and our new brand truly reflects that capability, not only in look, but as a testament to how we do business.”Also, as part of the BOA insights, NKES has expanded its service offerings to include a program dedicated to helping manufacturing and industrial facilities reduce their energy and electricity load.Dubbed NKEco, the new program will enable NKES to help industrial and retail facilities cope with the rising cost of energy prices by improving efficiency.