"Sifar" Indian Rock Band Launched by BeatFactory Music
Summary
New Delhi, India, June 21, 2011 --( Featuring three punk and grunge infused modern rock songs, this EP release will provide the fan base a combination of high-energy guitar playing, powerful drums, melodious vocals and heartfelt lyrics.It has taken us quite some time to get to the kind of quality we wanted, but I think weve got something we all are proud of.” According to Amit, Beatfactory is one of the few music labels in India that is truly savvy, and has the capability of working successfully in an industry that is subject to a rapid change.With the songs they have tried to capture certain moments of their lives that touched them to the core and made them ponder further.The ambidextrous vocalist and lyricist, Amit Yadav says, “Were excited with the finished versions.It has taken us quite some time to get to the kind of quality we wanted, but I think weve got something we all are proud of.” According to Amit, Beatfactory is one of the few music labels in India that is truly savvy, and has the capability of working successfully in an industry that is subject to a rapid change.Moreover, they have given Sifar 100% creative freedom.A thoroughly excited Gaurav Dayal, executive director Beatfactory, shares his views, “I had heard the demos from Amit and was instantly fascinated by the music and the lyrics.