Gitex 2017: How can blockchain make you a happier person?
Summary
At Gitex 2017 , the Middle East’s largest digital trade fair, the unified comms supplier-turned-software business is proposing to build a vast blockchain ledger that will support the Dubai government in an attempt to make its citizens happy.With 90% of its population foreign-born, the UAE is one of the most ethnically and culturally diverse states in the world, and as oil revenues begin to dwindle, the government is keen to foster the idea of national happiness to continue to entice people to live and work in one of the most stable, and booming, economies in the Middle East.Working alongside Avanza Solutions, Avaya hopes to analyse user interaction through voice, video, email, SMS and so on, using artificial intelligence (AI) capabilities built into its Oceana customer experience platform to generate real-time anonymised data, broken down by criteria such as gender and age.If successfully deployed, this data will then be written to the blockchain ledger to create a massive state-wide database of how people are feeling about the service they receive from the government, from rubbish collection, to doctor’s appointments, to renewing a driver’s licence, and much more besides.This would mean that banks, for example, could gain insight into how financial products are going down with their users; restaurants could tweak their menu options, or address hygiene issues ; or tourist attractions such as the Burj Khalifa, the world’s tallest building, could take steps to make queueing for the elevators a more pleasant experience.
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