The Cost of Quality: Factors Influencing Whey Protein Prices
Summary
Aurora, IL, February 09, 2012 --( Like many commodities, including sugar, eggs and other farm products, the raw ingredients used to produce powdered whey proteins have become more expensive during the past few years.Of course, those are not the only factors involved in the continued increase of whey costs, and Optimum Nutrition, makers of Gold Standard 100% Whey™ – the world’s most popular whey protein – wants consumers to be fully aware of all the details.Record Demand for Sports Nutrition“The popularity of sports nutrition products is currently at an all-time high,” said Jay Jacobsen, Brand Advocacy Manager for ON in Aurora.Nothing else compares, which is why ON uses WPI as the primary ingredient in Gold Standard 100% Whey™ and Platinum Hydrowhey® where it is hydrolyzed for faster absorption.“Of course, all whey is not created equal.We buy only the best of the best, and these ingredients are becoming more expensive based on availability and demand.”A Long History of Consistent QualityOptimum Nutrition was built on a commitment to quality that has withstood supply shortages and price increases for 25 years.Consumers expect ON powdered proteins to mix up effortlessly, taste exactly as expected and deliver exceptional purity, and the company remains firmly committed to delivering on all of those expectations.###For more information on ONor any of the company’s products, visitwww.OptimumNutrition.com or contactTim Weigard, 975 Meridian Lake Dr., Aurora, IL 60504Phone: 630-256-7442Email: tweigard@optimumnutrition.com Contact Information Optimum Nutrition Tim Weigard 630-256-7442 http://www.optimumnutrition.com Click here to view the list of recent Press Releases from Optimum Nutrition Promote Your Business Press Release Pricing Email this page to a friend