AI Real-Time Assembly of Personalized Ad Content Increases Brand Engagement by Over 50%
Summary
Working across channels including email, video, Facebook and the web, the Wylei technology is utilized by leading brands, marketers and digital agencies such as Epsilon, Marriott, Adidas, Dell, Fairy Tales Hair Care, and others.Formulated by Harvard, MIT, Stanford and Carnegie Mellon experts, Wylei’s Adaptive Content™ and Predictive Content™ maintains secure, highly scalable, robust cloud based infrastructure built in the Amazon Web Services stack.AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.Through machine learning, Wylei Optimization Cloud assembles email creatives and calls to action from a pool of assets in real time.Working across channels including email, video, Facebook and the web, the Wylei technology is utilized by leading brands, marketers and digital agencies such as Epsilon, Marriott, Adidas, Dell, Fairy Tales Hair Care, and others.Formulated by Harvard, MIT, Stanford and Carnegie Mellon experts, Wylei’s Adaptive Content™ and Predictive Content™ maintains secure, highly scalable, robust cloud based infrastructure built in the Amazon Web Services stack.