New RiechesBaird "Branding Business" Radio Show Reveals the Keys to Rebranding an Established Company
Summary
Brett provides key insights about the delicate mindset and absolute essentials that go into the rebranding of an established company like ABM.” Knox serves as Senior Vice President of Marketing for ABM Industries, a global leader in integrated facility solutions.Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands.Irvine, CA, February 07, 2013 --( PR.com )-- RiechesBaird, named one of the top BtoB corporate branding agencies in the United States by BtoB Magazine for 11 consecutive years, has premiered an installment of its “Branding Business” radio show that features Brett Knox, Senior Vice President of Marketing for ABM Industries, as he discusses the 100-year-old company’s recent rebranding success.“ABM Industries began in 1909 as a window-cleaning company and has evolved, expanding its service offering and global capabilities,” explains show host Ray Baird, President and co-founder of RiechesBaird.Brett provides key insights about the delicate mindset and absolute essentials that go into the rebranding of an established company like ABM.”Knox serves as Senior Vice President of Marketing for ABM Industries, a global leader in integrated facility solutions.Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands.