FPRA Southwest Florida Chapter to Present The ABCs of ESC to FSW
Summary
The College serves the largest region in the state (more than 5,440 square miles), which means a widely disparate set of stakeholders.She will explain the complexities of strategy and implementation; and describe the special challenges for such a rebranding of a public institution, which is subject to sunshine laws.The College serves the largest region in the state (more than 5,440 square miles), which means a widely disparate set of stakeholders.She will explain the complexities of strategy and implementation; and describe the special challenges for such a rebranding of a public institution, which is subject to sunshine laws.Plus, shell provide an exclusive preview of upcoming communications supporting the new brand.Morgenstern brings over 20 years of public relations and marketing experience to the discussion.