Brenda Bences Smarter Branding Without Breaking the Bank is a Finalist in Two USA "Best Books 2011" Awards Categories
Summary
Las Vegas, NV, November 22, 2011 --( “My aim with the book is to show SMEs and solo-preneurs that they have a variety of assets available to them right now that they can use to market their brand — regardless of the size of their budget,” Bence said.After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, Bence left the corporate world to start her own business.With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries.### Las Vegas, NV, November 22, 2011 --( PR.com )-- Author Brenda Bence’s latest book, Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost, has been named an Award-Winning Finalist in two separate categories of the USA “Best Books 2011” Awards: the Business/Marketing & Advertising category as well as the Business/Entrepreneurship & Small Business category.“My aim with the book is to show SMEs and solo-preneurs that they have a variety of assets available to them right now that they can use to market their brand — regardless of the size of their budget,” Bence said.After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, Bence left the corporate world to start her own business.With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries.