FreshAddress Study Confirms Email Registration Errors Are Costing E-Tailers Millions
Summary
Highlights from the study include: E-tailers still struggle with “Garbage In, Garbage Out” syndrome and customers are left guessing: --No website blocked greater than 47% of the invalid email addresses tested.The 2008 FreshAddress study illustrates the danger of not investing time and money upfront into collecting accurate email addresses—significant revenue losses, wasted marketing dollars, dissatisfied customers, ISP blacklisting, and resources required for subsequent data clean up.Clients and partners include AT&T, National Geographic, Classmates.com, Acxiom, Humane Society, e-Dialog, Sandals, Nextel, Walter Karl, Godiva, and hundreds of others.This study, completed in June 2008, is the second in a series of examinations of the email validation practices of leading internet retailers.Clients and partners include AT&T, National Geographic, Classmates.com, Acxiom, Humane Society, e-Dialog, Sandals, Nextel, Walter Karl, Godiva, and hundreds of others.