iPhone the Irresistible Attraction in China
Summary
Findings show that Battery Life, Memory Size, Style/Design are the top features when picking a phone for all consumers.The non iPhone lovers prefer Music and Camera features rather than being wooed and indoctrinated by the hip Apple brand equity.But, it’s surprising that 83.7% of the participants have used their mobile phones to access the internet where the number climbs to 90% for iPhone lovers despite the high cost.“What can we do to prevent the risk of losing big market share once iPhone is formally introduced to China?” Number of Samples: 521 Data Capture Period: 2008.2.1 – 2008.4.9 ChinaPolling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China.Findings show that Battery Life, Memory Size, Style/Design are the top features when picking a phone for all consumers.