Temkin Group Finds That Customer Engagement is Completely Neglected
Summary
Press Releases Temkin Group Press Release Receive press releases from Temkin Group: By Email RSS Feeds: Temkin Group Finds That Customer Engagement is Completely Neglected Temkin Group Identifies "Engagement Phase" as Missing Step in Building Customer Relationships Right After a Sale is Made Newton, MA, June 30, 2010 --( "Companies spend a lot of time and money acquiring customers, but they often forget about them once they decide to buy.Temkin Group defined the PoV as: The point at which customers get the value they were expecting from their purchase and are satisfied with their decision.### Newton, MA, June 30, 2010 --( PR.com )-- In a newly published blog post called "Customer Engagement Phase Is Completely Neglected," Temkin Group identified a missing step in the marketing funnel called the "Engagement Phase.""Companies spend a lot of time and money acquiring customers, but they often forget about them once they decide to buy.The post-purchase period, what we call the Engagement Phase, is a critical time for building customer relationships," stated Bruce Temkin, Customer Experience Transformist and Managing Partner of Temkin Group.Temkin Group defined the Engagement Phase as the period between the point of sale (PoS) and the point of value (PoV).