Dow Corning Launches Advanced New Moisturizing Silicone Emulsion for Premium Hair Product Formulations at NYSCC 2013
Summary
Press Releases Dow Corning Press Release Receive press releases from Dow Corning: By Email RSS Feeds: Dow Corning Launches Advanced New Moisturizing Silicone Emulsion for Premium Hair Product Formulations at NYSCC 2013 Pittsfield, MA, May 17, 2013 --( “The versatile sensory and functional benefits of silicone have made it a popular ingredient in many hair care products as consumers increasingly call for improved products that meet their own individualized personal needs,” said Feifei Lin, global Hair Care marketing leader, Beauty Care at Dow Corning.Among the advanced benefits of the new silicone emulsion is an ability to anchor itself to hair strands to deliver its moisturizing effects.However, Dow Corning studies show this process occurs without weighing down the hair – an important issue for consumers.This new nonionic silicone emulsion not only imparts a moisturizing feel and conditioning benefits, but also enhances shine, flexibility and protection against heat and color fading – without weighing hair down.However, Dow Corning studies show this process occurs without weighing down the hair – an important issue for consumers.