E Source Identifies Who is Most Likely to Participate in Energy-Efficiency Programs
Summary
They have demonstrated willingness to participate in more than one DSM action, which could include recent rebate activity, weatherization, audits, load management, or more than one compact fluorescent lamp purchase.“Understanding exactly what customers need and want from their utility is critical to developing energy-efficiency programs and demand-response plans that get results,” said E Source Research Manager Alexandra Behringer.Public Relations Contact For information about scheduling interviews with the research staff or service manager involved with this study, please contact: Wendy Bloechle, Director of Marketing, E Source wendy_bloechle@esource.com 303-345-9158 ### Boulder, CO, August 19, 2010 --( PR.com )-- E Source has developed “Four Segments of Energy-Efficiency Buyers,” a method for segmenting U.S. households that identifies their readiness to participate in demand-side management (DSM) programs, particularly those focused on energy efficiency.They have demonstrated willingness to participate in more than one DSM action, which could include recent rebate activity, weatherization, audits, load management, or more than one compact fluorescent lamp purchase.They are also the least enthusiastic about saving money through energy savings.These segments can be used for marketing purposes by linking with Nielsen Claritas PRIZM geodemographic data or other customized approaches.