To Usability Labs, and Beyond! New Book Explores Online User Experience Studies
Summary
With global companies becoming increasingly interested in comparing data across target populations and exploring their widespread experiences, "User researchers will no longer have to choose between separate qualitative and quantitative research methods," explains Albert, Director of The Design and Usability Center at Bentley University (www.bentley.edu/usability), the User Experience Alliances (UXalliance, www.uxalliance.com) most recent partner addition.Senior Usability Specialist, Donna Tedesco, describes the online study as "An indispensable method" in her bag of user research tricks."I hope this book will enable more people to see the power of this technique and begin using it," adds Tom Tullis, coauthor and Adjunct Professor at Bentley University.### Chicago, IL, January 28, 2010 --( PR.com )-- Usability experts and authors Bill Albert, Tom Tullis and Donna Tedesco have launched the first guide for conducting large-scale user experience research using the Internet.Shes presented at national and international conferences, and holds degrees in Engineering Psychology from Tufts University and Human Factors in Information Design from Bentley University.The UXalliance has served as a dependable and cost-effective partner to global companies since 2005.