"Resistance is Futile" Say Social Media Experts
Summary
" Manchester, United Kingdom, October 21, 2011 --( But their avoidance tactics mean they risk losing touch with their client base and igniting further criticism for their failure to communicate via popular social networks.Liz Backhouse, social media expert at hosting specialist UKFast, follows Blackberrys Twitter accounts and explains that two were "extremely active" before the service issues started had become less so over the past few days." Phil Calderbank, founder of Sommebox said businesses that ignore the significance of social media in their communications and customer service strategies are storing up big problems for the future." For more information visit: http://www.ukfast.co.uk ### Manchester, United Kingdom, October 21, 2011 --( PR.com )-- Companies are resisting the take up of social media because of fears they will be bombarded with complaints and be faced with endless legal dilemmas that they are unequipped to handle.But their avoidance tactics mean they risk losing touch with their client base and igniting further criticism for their failure to communicate via popular social networks.This week, Blackberry users experienced disruptions to their service and used Twitter to vent their frustrations at the lack of explanation provided by Research in Motion, the company behind the Blackberry device.Liz Backhouse, social media expert at hosting specialist UKFast, follows Blackberrys Twitter accounts and explains that two were "extremely active" before the service issues started had become less so over the past few days."Phil Calderbank, founder of Sommebox said businesses that ignore the significance of social media in their communications and customer service strategies are storing up big problems for the future.
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