New Addition Ingenious Technologies: Kalthofen is Head of New Business
Summary
Equipped with years of experience from the perspectives of agencies, publishers and advertisers, Kalthofen has a 360-degree view of the entire online marketing value chain, which new Ingenious Technologies clients can benefit from.“With André on our team, we now have an expert of the advertiser scene, who understands the challenges that our clients face and can appropriately advise them and gain their trust,” added Kleinsorge, CEO Ingenious Technologies.“Having spoken with countless clients, I have found that ever more advertisers want to bring light into the black box of their online marketing and build up their own know-how, so that they do not need to depend on the interests of their service provider.With Ingenious Technologies, I can finally offer these advertisers independence, greater transparency and thus efficient use of budgets via a single platform.”The 36-year-old sales professional with Colombian roots has prior experience working for eBay, mail.ru games and project vtrcl.Most recently, he was responsible for Global Business Development at the performance marketing company Glispa.Equipped with years of experience from the perspectives of agencies, publishers and advertisers, Kalthofen has a 360-degree view of the entire online marketing value chain, which new Ingenious Technologies clients can benefit from.“With André on our team, we now have an expert of the advertiser scene, who understands the challenges that our clients face and can appropriately advise them and gain their trust,” added Kleinsorge, CEO Ingenious Technologies.