Global Medical Alliance Featured in September/October Issue of MX Magazine: Sales Force Strategies for a Competitive Advantage
Summary
With many mergers, acquisitions, buyouts, layoffs and downsizing during the slow economy of 2008; many companies are forced to review the type of representation they should utilize to sell their products and/or services in order to regain profitable market share.In the past, an in-depth analysis on selecting the appropriate sales channels to adequately and resourcefully represent a company may have been overlooked and exchanged for what brings in the greatest profits in the fastest way possible mentality.By focusing exclusively in this area, GMA fulfills an unmet need in the healthcare industry that is not currently being addressed by typical medical recruiters – working with “1099” straight commission sales reps.The MDMs that take advantage of the services offered by GMA range from small privately held start-up organizations to fortune 100 companies looking to reach new markets or expand through the utilization of ISRs to minimize fixed expenses.In the past, an in-depth analysis on selecting the appropriate sales channels to adequately and resourcefully represent a company may have been overlooked and exchanged for what brings in the greatest profits in the fastest way possible mentality.