Prominent Art History Professor Launches Upscale Baby Shoe Brand: MooseBooties
Summary
MooseBooties are built on new technology developed in Finland just two decades ago, when Finns discovered a tanning process whereby the leather does not stretch, making it ideal for clothing, and especially baby shoes.Company co-founder and the Chief Designer behind the brand, Michelle Facos (concurrently an art history professor at Indiana University, Bloomington and globally renowned book author and scholar), first saw moose leather at the trade fair held annually since the 17th century every February by Scandinavia’s native, reindeer-herding Sami in Jokkmokk, Sweden, north of the Arctic Circle.All newborns parents (and friends, and grandparents) want to cushion, coddle, and protect their wee one’s delicate feet, but until now, choices have been limited to fabric, knits, and leather.MooseBooties are built on new technology developed in Finland just two decades ago, when Finns discovered a tanning process whereby the leather does not stretch, making it ideal for clothing, and especially baby shoes.Moose leather is super soft and supple, yet strong, like moose.Company co-founder and the Chief Designer behind the brand, Michelle Facos (concurrently an art history professor at Indiana University, Bloomington and globally renowned book author and scholar), first saw moose leather at the trade fair held annually since the 17th century every February by Scandinavia’s native, reindeer-herding Sami in Jokkmokk, Sweden, north of the Arctic Circle.