AutoMax Sales Training Implements New Program for Dealerships
Summary
The new “No Risk” program creates a win-win scenario for dealerships and provides a way to attract and retain top sales professionals in their respective markets.The two-week program provided by AutoMax trains a pool of prospective sales talent, with dealerships paying a fee for only the individuals they choose to hire after the first week.During the second week, new hires practice their skills on friends and family, who are invited in as “customers.” As a result, newly learned techniques are implemented in a no-stress environment.All online advertising and travel expenses are included, with no up-front costs.During the second week, new hires practice their skills on friends and family, who are invited in as “customers.” As a result, newly learned techniques are implemented in a no-stress environment.Trainees will also practice setting appointments, greeting customers, product presentation and term negotiation.Since all training is performed on site, existing salespeople can participate in the second week of training at no extra charge.“Dealerships spend an entire week with candidates to determine if they’re a good fit before outlaying any money,” notes Lockerd.