TreeHouse Interactive Offers Recorded Webinar on Building an Effective Content Marketing Strategy, Featuring Content Marketing Institutes Joe Pulizzi
Summary
In this webinar, Pulizzi discusses the history of CM and outlines 10 steps for effectively building a CM strategy, including the importance of creating a content marketing mission, identifying buyer personas, using social media and determining return on investment.Tweet This: @treehousei offers recorded webinar on how to build an effective #contentmarketing strategy featuring @CMIContent founder Joe Pulizzi Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.The educational webinar is part of a series focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.Todays marketers are increasingly recognizing the importance of content marketing, and the vast majority - 93 percent - of companies do some form of CM.In this webinar, Pulizzi discusses the history of CM and outlines 10 steps for effectively building a CM strategy, including the importance of creating a content marketing mission, identifying buyer personas, using social media and determining return on investment.He has spoken at more than 200 locations and 10 countries advancing the practice of content marketing.Tweet This: @treehousei offers recorded webinar on how to build an effective #contentmarketing strategy featuring @CMIContent founder Joe PulizziFollow TreeHouse Interactive on Twitter at: http://twitter.com/treehouseiResource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.About TreeHouse InteractiveTreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts.