Yowie Chocolate’s ‘Wildlife Conservation Series’ Launches This Summer to Provide Education With a Treat and a Landmark Augmented Reality App
Summary
This set of collectibles will give kids an even greater knowledge of the natural world, and reinforce the need for conservation through the stories and background of endangered and precious wildlife.For every Yowie chocolate sold from the “Wildlife Conservation Series” between June 2018 and July 2019, WCS will receive a portion of the net proceeds to support its mission to save wildlife and wild places worldwide.Yowie’s goal is to bring attention to the plight of wild animals while connecting kids to that mission through chocolate and a sweet treat.MISSION: WCS saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature.To achieve our mission, WCS, based at the Bronx Zoo, harnesses the power of its Global Conservation Program in nearly 60 nations and in all the world’s oceans and its five wildlife parks in New York City, visited by 4 million people annually.