Fexy Launches Relish - A Proprietary Web App for Meal Planning and Grocery eCommerce
Summary
The app, releasing first on Fexy’s owned and operated properties-- Simply Recipes and Serious Eats --will be launching with a number of top food publishers in the upcoming months.“Fexy’s goal is to simplify the daily task of getting dinner on the table for the millions of people who visit recipe websites every day,” said Cliff Sharples, co-CEO and founder of Fexy.“We built the Relish technology to help home cooks not only find the right recipe but seamlessly order the ingredients online to avoid a trip to the grocery store.With Relish, home cooks can pick their meals from a variety of recipe sites, quickly customize and scale their shopping list and have the groceries on their doorstep within 2 hours.Fexy was founded in Mercer Island, Washington in 2014 by digital media veterans Cliff and Lisa Sharples and investment professional, Ben Sternberg with private equity backing by Tritium Partners.