Xconomy: Swedishs Young Social-Media Ace Coaches Docs in the Ways of the Web
Summary
Swedish’s Young Social-Media Ace Coaches Docs in the Ways of the Web Xconomy Seattle — Dana Lewis, at 22, found a job telling doctors what to do.What started as a conversation among four people at #hcsm ended up attracting hundreds and thousands of doctors, lawyers, and healthcare professionals every Sunday night—and a social media star was born.“I didn’t want to wait to make a difference.” Melissa Tizon, the director of corporate communications at Swedish, said she stumbled across Lewis by following the healthcare social media conversation on Twitter.Through her rapid-fire tweets about living with Type 1 diabetes, a genuine spirit of helping patients find useful information online, and with humanizing little blurbs about her love of Diet Coke, Lewis had intuitively figured out how to build a large and deep following that could be useful for a hospital.I knew I couldn’t go wrong.” So Lewis traveled out to Seattle for her first job, which is to help people at Swedish figure out how to plug into this social media world.