Xconomy: Q&A: EatStreet’s Alex Wyler on 30 Under 30, Facebook, Kanye, & More

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Q&A: EatStreet’s Alex Wyler on 30 Under 30, Facebook, Kanye, & More (Page 3 of 3) base of total users and the amount that we would need to spend to increase the brand awareness was not worth it.[Last year] we hired an expert in brand building from Duluth Trading Co, [Suzanne Harms].X: Your company’s partial acquisition of Zoomer earlier this year increased EatStreet’s headcount significantly, to approximately 1,000 employees—though only 150 are considered full-time.Is it a matter of hiring additional employees, growing revenue, more time passing by, or what?We have a lot of big competitors, [so] it’s not that hard to cultivate the underdog mentality that startups often have.

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