Brick-and-Mortar Retail is Going on the Blockchain to Give Data Back to Shoppers
Summary
Carry’s service will be rolled out simultaneously in more than 10,000 kiosks installed at shops, restaurants and cafes across South Korea and Japan, two of the world’s hottest cryptocurrency markets in terms of volume trading.To incentivize opt-in data sharing, the system will introduce the CRE token (pronounced “carry”), which shoppers can use as currency to pay for goods and services at participating retail locations.Carry is a protocol that combines a blockchain-enhanced loyalty point system with easy cryptocurrency payments for brick-and-mortar retail and empowers all stakeholders by turning transaction data into a commodity the consumers’ control.Consumers can receive the proprietary CRE token (pronounced “carry”) for optionally selling their anonymized transaction data to advertising agencies, and can use it as currency in Carry-enabled stores.Certain information set forth in this press release may contain “forward-looking information”, including “future oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements).