Timing to Ensure Alignment across Geographies and Affiliates is a Key Part of an Effective Global Branding Process for New Pharmaceutical Products
Summary
Successful global organizations realize affiliates and regions need key branding elements - such as positioning - early to maximize the impact of a new product launch.Its just as important to have regional affiliate participation and sign-off well before launch as it is to nail a new products tradename and key message.The report is based on an extensive primary research project involving 18 branding leaders from pharmaceutical organizations.The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.Related Links CHAPEL HILL, N.C., May 11, 2018 /PRNewswire/ -- As pharmaceutical and biotech companies turn to other regions of the world to drive growth, it is important that they create brand elements for new products that will work across geographies and affiliates.