RCI Adds to Affiliate Advertising Program to Bolster an Already Robust Array of Options
Summary
The new offering will allow affiliates to advertise in vacation confirmations for U.S.-based RCI members, giving them a great opportunity to prepare guests for upcoming stays.Affiliates can feature branding ads or opt for an advertorial, which gives members a chance to learn more about a specific property or area."Advertorials feature a mix of different creative components," said Brian Bruno, vice president of content and brand marketing for RCI.Promoted through RCIs email campaigns and social media channels, these offers provide affiliates with a great way to showcase their resorts features and onsite amenities that members can enjoy during their stay.By incorporating both of the brands in direct mail, email, digital advertising and more, members and owners can make a stronger connection between their ownership and RCI.