ZeroCater raises $12M to rule the fridges and pantries of an office

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While ZeroCater continues to expand from city to city with new restaurants as it tries to grow beyond just bringing lunch to startups in the Bay Area, it’s now looking to compete with the likes of Aramark to make sure it gains control of the fridges and pantries in offices as its next big line of business.“When you’re looking at the cost of labor and recruiting great talent, all this stuff is a rounding error.ZeroCater increasingly has to ingest a lot of new data and form those partnerships, which requires talent.“[Managers] really don’t feel like employees get to participate [in the picking process],” Sabeti said.Square earlier this month acquired office-ordering startup Zesty as it looks to continue to expand its Caviar service.

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