PAUL SECRET Raises Funding

▤ Summary

PAUL SECRET, a Berlin, Germany-based ecommerce start-up that facilitates online-shopping for men, has raised an undisclosed amount of funding.Backers include Holtzbrinck Ventures and High-Tech Gründerfonds.Co-founded by Anna Alex and Julia Bösch, PAUL SECRET aims to provide a shopping alternative for the male customer who are individually counselled and clothed by professional stylists.Customers answer a series of questions on their style and size and then PAUL SECRET‘s style experts contact them and arrange individual outfits which are sent by mail.Customers keeps what they likes and send back the rest.

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