Sugar Completes $15M Financing

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▤ Summary

Sugar Inc., a San Francisco, CA-based global media company for women, has completed a $15m later-stage round of financing., a San Francisco, CA-based global media company for women, has completed a $15m later-stage round of Sequoia Capital.The investment, which brings the total amount raised by Sugar to date to $46m, was led by Institutional Venture Partners , with participation from existing investor The company plans to use the funds for brand extensions, acquisitions, and international growth.Founded in 2006 by CEO Brian Sugar, Sugar has a portfolio of online brands including PopSugar.com, ShopStyle.com, PopSugarCity.com, and Fashionologie.com.The company has 190 employees and operations in the U.S., Europe, Japan, and Australia.

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