PassKit Cooking Up Something Sweet with New Beta CherryPie
Summary
With the announcement of CherryPie, all the sweet benefits of marketing automation will soon be made available for mobile wallet content.The opportunities for hungry modern day Mad Men – and women – looking to make an impact, are endless.It’s built to help advertising agencies big and small instantly realize mobile wallet solutions.With CherryPie, creative thought leaders could soon make, customize, optimize, and manage mobile wallet content based on locations, preferences, and behaviors – all in one place.“We’re cooking up something special for modern day Don Drapers and Peggy Olsens.And with CherryPie, anyone can instantly realize and benefit from that,” said Paul Tomes, Co-Founder and CEO of PassKit.Marketing automation is a software solution that allows agencies and marketing departments to more effectively target customers with highly useful, personalized content.With the announcement of CherryPie, all the sweet benefits of marketing automation will soon be made available for mobile wallet content.What creative thought leaders do with this tasty new experience is up to them.