Attraction World Receives £6.9M Investment from Maven Capital Partners
Summary
Attraction World, Ltd, a Birmingham, UK-based provider of tickets for global tourist attractions, has received a £6.9m investment led by Maven Capital Partners., a Birmingham, UK-based provider of tickets for global tourist attractions, has received a £6.9m investment led by The new funding will be used to further develop the business, including support for the roll-out of the company’s products and services into Germany.Founded in 1996, Attraction World provides travel agents with integrated access to global attractions, improving their customer offering and creating cross-selling opportunities.The company, which also plans to expand into overseas markets in the coming years, has exclusive trading partnerships with key UK travel organisations such as Thomson, Thomas Cook, Co-op Travel and First Choice and has developed relationships with major global theme parks, such as PortAventura in Spain and Disney, Universal Studios, SeaWorld and Busch Gardens in the USA.FinSMEs 09/12/2010