Bluefin Labs Acquired by Twitter
Summary
Bluefin Labs, a Cambridge, MA-based Social TV analytics startup, has been acquired by Twitter.Led by JP Maheu, CEO, Deb Roy, Ph.D., Co-Founder, Chief Scientist, & Chairman, and Michael Fleischman, Ph.D., Co-Founder, President, & CTO, Bluefin Labs provides data products to brand advertisers, agencies, and TV networks.The acquisition of Bluefin Labs, with their data science capabilities and social TV expertise reflects the Twitter commitment to the social TV market and will help the company create innovative new ad products and consumer experiences in the intersection of its microblogging platform and TV.Follwing the deal, Bluefin’s product suite will not be sold beyond the existing contracts.Their core team will remain based in Cambridge, MA.