33Across Raises $13.1M in Funding
Summary
33Across, a NYC-based operator of a large social and interest graph, has raised $13.1m in equity financing.The company, which has raised more than $26m in total, intends to use the capital to accelerate investment in new product innovation and engineering.It plans to expand its presence in the advertising and publishing industries and build on its current client roster.Led by Eric Wheeler, CEO, 33Across provides more than 375 Fortune 1000 marketers and over 600,000 publishers with its Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph.Clients use the Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time.