P.S. XO Merges with Seedling; Raises $7M in Funding

▤ Summary

XO has merged with Seedling, an Irvine, CA-based toy and crafting brand, and raised $7m in funding.XO delivers party boxes for families to enjoy the process of creating celebration.The company has developed e-commerce capabilities and innovative social distribution channels such as Pinterest.Founded by Phoebe Hayman, Seedling offers products which are available in thousands of retailers including Neiman Marcus, Nordstrom, Macy’s, Barneys, Harrods, Selfridges and many premium global outlets.The combined company will be known as Seedling, with the goal to provide online and offline ways to reduce the time and anxiety involved with entertaining one’s children, planning a party or shopping for the perfect gift.

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