Appboy Closes $20M in Series C Funding
Summary
Appboy, a NYC-based provider of a customer relationship technology for mobile marketers, closed a $20m in Series C funding.In conjunction with the funding, Neeraj Agrawal, general partner, Battery Ventures, will join Appboy’s board.Led by Mark Ghermezian, CEO, Appboy is a platform for brands to build relationships with their customers through mobile and other digital marketing channels.The solution features an audience segmentation and advanced multichannel messaging system that allow marketers to create and automate personalized lifecycle marketing campaigns in every relevant channel, from push, in-app, and web to email, wearables, and emerging technologies.It is used by thousands of global marketers worldwide at brands like Domino’s, iHeartMedia, Wallapop, Tinder, Opera, and SoundCloud.